Senior Product Marketing Manager, Mobile Apps

Hangtime is an interactive consumer app, built by Kiswe Mobile, that intersects the worlds of mobile gaming, social media, and video streaming.  Hangtime creates a mobile digital living room experience where people can build social communities while interacting with video. We are aggressively developing and deploying the Hangtime platform, and are building a world-class team to deliver a one-of-a-kind social-video experience.  Kiswe is looking for candidates with a strong user acquisition and consumer app marketing background who can help optimize the product-market fit and commercial growth of Hangtime.

RESPONSIBILITIES

  • Conduct deep audience research to ensure exceptional product-market fit.

  • Survey the market and deeply study competitor apps which combine social viewing and digital content.

  • Partner with Creative Team to drive a branding strategy that captures the identity of Hangtime and authentically speaks to our targeted user community.

  • Be a thought leader and champion for the consumer, utilizing quantitative and qualitative insights to drive product positioning and launch strategy.

  • Partner with the Product Team and influence product strategy to drive social sharing and viral growth.

  • Develop integrated global marketing and advertising programs to drive consumer awareness and aggressive adoption of Hangtime.

  • Drive strategy and execution plans for retention campaigns in partnership with the Analytics and Product teams.

  • Determine user Lifetime Value (LTV) and customer acquisition costs to scale profitably

QUALIFICATIONS AND SKILLS

  • 5+ years of experience launching & scaling mobile apps, and activating and building consumer brands

  • Bachelor's degree

  • Experience partnering with product teams to identify and bring to market solutions, including representing market requirements with cross-functional partners to drive product launch strategies and ongoing life cycle/engagement marketing

  • Experience developing marketing strategies and translating those strategies into plans

  • Ability to optimize high-impact digital user acquisition campaigns across growth channels including Facebook, Google Ads, Search Ads, app store optimization, and programmatic ad networks

  • Experience building targeted community and regional campaigns using traditional and digital marketing platforms

  • Experience with 3rd party mobile attribution tools and understanding of best practices managing fraud with tools/partners

  • Deep understanding of the millennial and gen Z demographic and their preference in using mobile apps

  • Strong background in entrepreneurial and start-up work

  • Balance of creative and analytical thinking, putting forth best-in-class execution within a measurable and data-driven project framework

BENEFITS AND PERKS

  • Medical and dental benefits

  • STD & LTD plans

  • 401(k) plan

  • Kitchen stocked with healthy snacks and premium coffee

  • Opportunity to work with a world-class team of engineers, business managers and entrepreneurs

For more information or to submit your resume, contact us by sending mail to kareers @kiswe.com.