Media and Press
April 22, 2021

How the Washington Capitals Use 'Virtual Gameday' to Engage Fans at Home

In an interview with Sports Video Group, the Washington Capitals team gives a closer look at how their digital experience powered by Kiswe brings the venue to fans at home.

Sports teams and leagues have forged ahead with new virtual experiences to engage at-home audiences in response to the ongoing pandemic. Now, as social distancing regulations loosen and fans begin to return to venues, the emerging hybrid model is gaining traction -- especially as new tools have emerged to continuously appeal to fans that cannot attend physically.

The NHL's Washington Capitals are a paragon of teams that are looking for innovative forms of entertainment outside the traditional arena. In an interview with Sports Video Group’s Kristian Hernandez, the Capitals’ Cassidy Lien and Alexa Tanzi explain how they shifted their production and programming to manage the shift to empty venues. 

As second-screen experiences have become prevalent, the team shares how they partnered with Kiswe to create Virtual Gameday, which was launched in partnership with Monumental Sports. The experience allows “real-time interactions with other fans, bonus content, giveaways, cut-ins from in-arena hosts, and much more” so that fans at home can still feel like they’re part of the live event. Partnered promotions and other digital moments are interspersed throughout the show, along with the live videoboard shown directly from the Capital One Arena. 

Read the full interview at learn more about the Virtual Gameday experience at Sports Video Group.


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