New Providence, NJ — Kiswe, the interactive, fan-first cloud video company, today announced that The Track & Field Network, a platform dedicated to track and field content and founded by retired Canadian Olympic sprinter Anson Henry, has selected Kiswe Studio to seamlessly convert audio-only podcasts into captivating live video shows for both live and on-demand viewing.
By leveraging Kiswe Studio, the Track & Field Network will be able to seamlessly convert audio podcasts into visually compelling live video shows that will enhance audience engagement, expand their reach, and provide an immersive viewing experience. The first two podcasts to undergo this transformation will be “Sprint Culture,” a 60-minute weekly podcast show hosted by Anson Henry and Justin Gatlin, retired American Olympic sprinter and World Champion, and “Diamond League,” a post-meet podcast show. Now, fans will be able to watch the conversations, complete with engaging visuals, interactive elements, and a dynamic viewing experience including a Track World Championships Budapest 2023 Preview Show to live stream on August 16th.
"We are thrilled to partner with The Track & Field Network and support Anson Henry in bringing his podcast shows to life through live video streaming," said Glenn Booth, CEO of Kiswe. "Our collaboration will enable Anson and his team to easily and efficiently convert podcasts into live and on-demand videos, providing fans with more engaging viewing experiences. We believe this groundbreaking partnership will reshape the podcasting landscape and set new standards for content creators."
Henry added, "Kiswe Studio allows us to enhance the production value of our podcast shows and create a truly dynamic experience for our audience. We are eager to leverage this partnership to engage with fans on a deeper level and introduce them to the vibrant world of athletics through captivating video content."
Podcasters can now leverage Kiswe Studio technology to turn audio-only podcasts into video offerings that will create additive content and drive increased visibility and shareability on social media as well as impressions for increased ad revenue and sponsorship dollars. In addition, listeners who enjoy intimate storytelling from podcasters will now have the opportunity to see and interact with them in live video format.
Kiswe continues to pioneer innovative solutions in the live video streaming space, transforming the way content is produced, distributed, and consumed. Through partnerships like the one with The Track & Field Network, Kiswe aims to empower creators and broadcasters to deliver immersive and engaging experiences to audiences worldwide.