Kiswe Wins 2020 Eurovision Song Contest Innovation Challenge
Kiswe is excited to announce that it has been selected as a winner in the 2020 Eurovision Song Contest Innovation Challenge. Dutch public broadcasting organization NPO, in collaboration with AVROTROS, NOS, and the European Broadcasting Union, launched the initiative earlier this year in order to seek companies that could help enhance the experience for viewers and fans during Eurovision.
Kiswe was selected to be one out of three winners for the challenge, which will provide the opportunity to implement our remote production suite for the 2020 Eurovision competition. With our cloud-based technology, we will allow various commentators to create alternate streams in real-time, unlocking new audience segments and expanding the reach of Eurovision’s content.
“Traditionally, each country creates just one TV broadcast for its own territory. With Kiswe Mobile, broadcasters can create a large number of digital streams, each customized for a different target group. They can select different commentators such as social media influencers who interact with the public and show results directly in the stream,” NPO shared in the press release.
“These winners are a good example of creative media companies that we like to work with to stimulate innovation in media. We will collaborate with them on how to make the Eurovision Songfestival more interactive and innovative,” stated Martijn van Dam, NPO Director of Innovation.
“NPO is setting the trend to make Eurosong more innovative and we are thrilled to work with them,'' shared Jorre Belpaire, Head of Kiswe Europe. “With our cloud, we can make many alternative streams to reach and grow new viewer segments.”
Ten companies were invited to take part in the finals held on September 30, 2019 in Amsterdam. Kiswe joins Sceenic UK and TNO as one of the winners of the award and looks forward to collaborating with Eurovision on this exciting endeavor.