Kiswe’s co-founder Wim Sweldens to present at IBC’s Future Zone
Next week, Kiswe’s co-founder and Chief Architect Dr. Wim Sweldens will give a presentation at IBC’s Future Zone titled “The Brave New World of Live Sports and Its Twitchification”. During the presentation, he will address how live sports broadcasting is changing dramatically with advances in streaming, social media, and smartphones. Audiences now want their content to be mobile friendly, personalized, and interactive. As a result, simply providing a digitized version of a linear broadcast no longer resonates as it did before, leading to disengaged viewers.
For the industry to stay relevant, Wim will propose creating a novel, meaningful, and authentic experience specifically dedicated to a mobile-first, younger audience. He will present several new trends and proven technologies that can help bridge the gap between broadcasters and digital viewers. For example, cloud-based production can not only dramatically reduce costs, but it allows content owners to scale multiple productions of a single event - each custom tailored to niche audiences, segmented by age, location, language, or interest. He will also give examples of social watching and gamification, which can bring user engagement to the next level.