New Jersey – Oct 19, 2022 – Lauv has announced a one-night-only digital event to celebrate his most recent album All 4 Nothing, in partnership with BetterHelp, powered by Kiswe, the interactive video company.
The Lauvstream: A Live Music & Meditation Experience will take fans through an interactive journey exploring mindfulness, self-care and the power of vulnerability. The event includes an intimate and heartfelt live band performance that showcases songs from Lauv’s latest album like never before, alongside some of his much loved million-selling hits. Mercury Live, part of Mercury Studios and the wider Universal Music Group family, developed, created and will produce the event from London in conjunction with director Edie Amos and Lauv.
The shared event will also allow fans the chance to immerse themselves live, direct and in the moment. Lauv will also take part in a live Q&A with the audience.
Earlier this month, Lauv, a vocal advocate for mental health, announced a partnership with BetterHelp where BetterHelp will provide up to $3 million in free therapy hours to Lauv’s fans.
Lauv and BetterHelp’s partnership aims to promote the importance of mental health and improved access to therapy. Any Lauv fan new to BetterHelp can sign up and be matched to a licensed therapist for a free month of professional therapy by visiting http://www.betterhelp.com/lauv.
Lauv fans will be able to view the digital event on November 10th, with tickets starting at $15, available at live.lauvsongs.com.
"I’ve had such a life changing experience on tour and can’t wait to announce more tour dates for 2023, says Lauv. “But in the meantime, this livestream is the perfect experience for us all to celebrate being present in music and in life, all around the world at once."
Lauv, who is distributed via Virgin Music Label & Artist Services, will work with Kiswe to create a live interactive concert experience for audiences around the globe, leveraging integrated chat and cheer functionality along with Kiswe’s Fan React technology which allows fans to post 5 second selfies directly into the broadcast. Fans will be able to get up close and personal with Lauv. With Kiswe’s world class streaming technology and global reach, it will feel like fans are part of the in-person event.
“Kiswe’s reliable, scalable technology continues to help musicians break barriers and connect with the 99 percent of their fanbase who cannot see them in person,” said Kiswe CEO Glenn Booth. “We’re excited to help loyal fans around the globe experience Lauv’s music in new and ever-more immersive ways, while also helping get the message out about the importance of mental health awareness.”
“Overcoming the stigma of seeking help for mental health challenges is something that requires so many of us to work together and talk about it,” says Alon Matas, President and Founder of BetterHelp. “We’re excited to partner with Lauv to further our efforts to reduce the stigma around mental healthcare and provide free therapy resources to those who need it.”
To learn more about BetterHelp’s mental health services, please visit www.betterhelp.com. To buy tickets to “The Lauvstream: A Live Music & Meditation Experience,” visit live.lauvsongs.com. The trailer can be viewed at https://youtu.be/HDKSL3XZguc.
About LAUV
For as much as he’s known for intriguing and inventive soundscapes, multi-Platinum chart-topping singer, songwriter, producer, and multi-instrumentalist Lauv asserts himself as a storyteller, first and foremost. His stories continue to enchant audiences everywhere by converting the magic around him into generational anthems. Starting his artist career in 2015, Lauv introduced himself with viral sensation “The Other,” he landed a global smash in the form of “I Like Me Better.” It tallied over 2 billion streams, while reaching Top 10 chart positioning at Top 40 radio and Top 5 chart positioning at Hot AC radio in the US, went sextuple-Platinum in the US and Platinum in twelve other countries. He served up Gold-selling 2018 playlist I Met You When I Was 18 and Gold-selling 2020 debut album ~how i’m feeling~ along with a procession of hits, including the Platinum hit “I’m So Tired” with Troye Sivan as well as Gold-certified singles “There’s No Way” [feat. Julia Michaels] and “Fuck, I’m Lonely” [feat. Anne-Marie].” In between selling out headline tours and supporting Ed Sheeran in stadiums, he has performed on The Tonight Show Starring Jimmy Fallon, Jimmy Kimmel LIVE!, The Late Late Show with James Corden, and more. Lauv’s second full-length album, All 4 Nothing, is out now featuring “26’, “All 4 Nothing (I’m So In Love),” “Kids Are Born Stars,” and “Stranger.”
About Kiswe
Kiswe is the interactive video company that transforms live streamed events into immersive and socially connected experiences, reliably, at scale. With its award-winning cloud video technology, Kiswe has delivered the world’s largest digital pay-per-view events and serves the top sports, media, and entertainment companies with its production, content distribution, fan engagement, and audience data solutions. Kiswe is headquartered in New Jersey, USA and has offices in New York, Seoul and Hasselt. Learn more at http://www.kiswe.com.
About BetterHelp
BetterHelp is the world’s largest therapy platform, with over 26,000 therapists, facilitating over 5,000,000 video sessions, voice calls, chats, and messages every month, and a mission to make sure everyone has affordable and safe access to high-quality therapy. Since 2013, the organization connects people to accredited psychologists (PhD / PsyD), marriage and family therapists (LMFT), clinical social workers (LCSW / LMSW), and board licensed professional counselors (LPC), and has so far helped more than three million people face life’s challenges and improve their mental health.
About Mercury Studios
Mercury Studios is a full-service production studio originating, producing, selling, distributing, and investing in scripted, unscripted, and live content. Editorially independent, Mercury Studios is powered by Universal Music Group and represents the world’s leading catalogue of music-related content.
Current projects include If These Walls Could Sing, the untold story of the world-famous Abbey Road Studios, directed by celebrated British photographer and filmmaker Mary McCartney for Disney+; Contact High: A Visual History of Hip-Hop, a feature documentary from Oscar-winning director/producer Joseph Patel (Summer of Soul), adapted from Vikki Tobak’s best-selling book; “My Life as a Rolling Stone,” a four-part docuseries of intimate portraits of Mick Jagger, Keith Richards, Ronnie Wood and Charlie Watts and Shania Twain: Not Just a Girl, a career documentary about the superstar that is available on Netflix; and the short film Mars, based on an original universe and characters created by British music artist Yungblud.
Mercury Studios’ Miles Davis: Birth of The Cool was recently honored with two Emmys for Outstanding Arts and Culture Documentary and Outstanding Sound. ZZ Top: That Little Ol' Band from Texas also received a 2021 Grammy Award nomination for Best Music Film. The feature documentaries are part of the Mercury Studios library, consisting of nearly 2,000 hours of programming.
Media Inquiries:
Cassady Nordeen
Cassady@purposenorthamerica.com
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