The New Mountain West Streaming Platform is Live

The launch of MW+ today marks a major milestone for the Kiswe team. The rollout of the Mountain West Conference's new direct-to-consumer streaming platform was a true company-wide effort. With contributions from almost every department, from operations and development to our customer success and marketing teams, we set out to deliver something genuinely new in the collegiate sports media space. The result is a platform that centralizes thousands of individual collegiate events into a single destination, giving fans anywhere in the world seamless access to every Mountain West sport, school, and student-athlete they care about. You can find the full press release on the conference's website here.

What makes MW+ especially unique is the way it was built to give each member school a real sense of ownership. Rather than a one-size-fits-all experience, every school has its own uniquely branded experience they control, all under the MW+ umbrella. The platform also introduces a novel revenue-sharing model where fans can designate their allegiance to a specific school at the time of purchase, allowing the Mountain West to track and attribute revenue at the individual school level and share it back accordingly. That means every subscription purchased by a fan, student, alumnus, or family member is a direct, tangible investment in that school's student-athletes. 

A project of this scale is a testament to the strength of our partnership with the Mountain West, and we're deeply grateful to the conference for trusting Kiswe with such a significant project. We look forward to working closely with their team and each of its member institutions to make MW+ a lasting success for their programs, their student-athletes, and their fans.

Explore MW+ at watch.themw.com.