World TeamTennis Partners With Kiswe Mobile To Create A Unique Spanish Localization Broadcast

WTT plans to broadcast PiP remote commentary in Spanish to expand their reach to tennis enthusiasts with Kiswe Mobile’s CloudCast Technology

World TeamTennis (WTT), a leader in tennis innovation, partnered up with Kiswe Mobile to expand their reach by leveraging Kiswe Mobile’s CloudCast technology to localize matches in Spanish language. WTT selected 10 matches to be livestreamed with a unique Picture-In-Picture viewing experience in Spanish. This will extend WTT’s leadership in gender equality to reach all audiences that love tennis, and who speak many languages.

Kiswe’s CloudCast technology marries expert tennis commentary in Spanish with the main broadcast feed for the 10 selected matches to deliver a rich and unique viewing experience. Kiswe Mobile has worked with the largest sports leagues and entities to seamlessly deliver these type of multi-language experiences that have proven to grow viewership and audience.

“We are excited to partner with Kiswe Mobile to help make this season of World TeamTennis, which features our strongest lineup of competitors, available and accessible to the Spanish language audience,” said Carlos Silva, CEO of Word Team Tennis.

“We couldn’t be prouder to partner with an esteemed sports league that is also a leader in gender equality. We hope to serve a rich experience for the Tennis lovers that want to hear expert Spanish commentary” said Mike Schabel, CEO of Kiswe Mobile.

This year’s WTT field includes 7-time major winner Venus Williams (Washington Kastles), 2017 U.S. Open Champion Sloane Stephens (NY Empire), Olympic Gold Medalist Monica Puig (Vegas Rollers), 20-time WTA Doubles Champion Maria Jose Martinez Sanchez (NY Empire), 7-time ATP Champion Feliciano Lopez (Orlando Storm), two-time Doubles Grand Slam Champion Bruno Soares (Washington Kastles), Bob and Mike Bryan (Vegas Rollers), the most decorated doubles team in tennis history, U.S. Open finalist Madison Keys (Orlando Storm) and former World No. 1 Victoria Azarenka (OC Breakers), along with many other current ATP and WTA competitors showcasing their world-class talent playing in the 44th season of World TeamTennis from July 14-31.

About World Team Tennis 
World TeamTennis showcases the best in professional tennis with eight teams in major markets competing in the innovative team format for the King Trophy, the League’s championship trophy named after tennis icon and founder Billie Jean King. Since the League's debut, virtually every major champion of the Open era has played WTT, including Andre Agassi, Venus and Serena Williams, Pete Sampras, Stefanie Graf, Andy Roddick, Kim Clijsters, Bob and Mike Bryan, Sloane Stephens, Martina Hingis, Maria Sharapova, Lindsay Davenport, John McEnroe, Jimmy Connors, Martina Navratilova, Chris Evert and Naomi Osaka. Owned by innovator Fred Luddy and entrepreneur Eric Davidson, WTT's 44th season plays from July 14 to July 31, with the league semifinals set for Aug. 2 and the finals Aug. 3. CBS Sports is the official television broadcast partner of WTT. Learn more about the history and league champions of World TeamTennis on the history page.

Check out the original press release here. If you’d like to learn more, get in touch today!

Rachel Rubin